FDVA – Florida Department of Veterans’ Affairs

FDVA portfolio image

QCA is honored to be serving the Florida Department of Veterans’ Affairs (FDVA) with media outreach and branding initiatives. We are committed to supporting the agency’s goal to recruit qualified healthcare professionals to serve our veterans utilizing comprehensive branding strategies. With more than 1.5 million veterans, Florida is one of the most veteran-friendly states in the nation. The team works closely with the FDVA to manage their Facebook and LinkedIn social media platforms, enhance their website, refresh their photo library, and design and develop information and benefits collaterals. QCA’s multi-disciplined team finalized design, development and production of an information brochure and a public service announcement video aimed to support recruitment efforts for qualified healthcare professionals for FDVA State Veterans’ Nursing Homes.

Innovation
The team assisted in developing and enhancing the FDVA mobile app for users to access the broad range of services from the convenience of a smart phone. We continue to support the app development and work with the FDVA to promote app downloads and increase usage

Advertising
A Cinema Advertising/Social Media campaign using in-theater ads to promote FDVA was then implemented. As part of the Cinema Advertising campaign, targeted social media banner ads were strategically placed using geo-coding software to target movie theater customers with follow up ads and links to the FDVA site.

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