In 2015, Quest was selected to serve on this contract to develop and implement a number of safety campaigns in coordination with the District Public Information Office. In preparation, development and coordination of each campaign, our team was responsible for creating and disseminating collateral materials; updating the District Six website; coordinating social media with the District Public Information Office; developing and distributing E-blasts; pitching campaigns and initiatives to partners; planning and facilitating special events; writing features and newsletters; translating materials into Spanish and Haitian Creole; preparing audio/visual presentations; developing event summaries and comprehensive campaign reports.
Drive Safe 95 Express Campaign
Our team developed and implemented the campaign promoting safe driving practices along the Interstate 95 Express Lanes. We coordinated the 95 Express Media Launch on which we served as the media spokesperson, and also arranged a safety event attracting more than 100 attendees including members from Miami- Dade Transit, Tri-Rail, Operation Lifesaver, Miami-Dade Open Streets and the Miami-Dade Transportation Planning Organization (TPO).
Drive Safe Palmetto Express Campaign
We developed a draft safety campaign promoting safe driving practices along the State Road 826/ Palmetto Express Lanes focusing on outreach with large companies along the corridor and providing cost-effective advertising opportunities supporting the campaign.
Pedestrian and Driver Educational Safety Campaign
We developed and implemented this campaign called for neighborhoods with high-pedestrian incidents. This campaign supports the traffic operations safety plan which was enacted to make corridors safer for pedestrians and inspire behavior change. Our team participated in more than 30 outreach events including the well-attended Ciclovia neighborhood gatherings with various municipalities (City of Miami Beach and the City of North Miami Beach).
Safe Holiday Campaign
Our team developed and implemented this campaign called “Way2Go” which targeted drivers during the holiday season. The goal was to make roadways safer for pedestrians and cyclists and inspire behavior change by motorists. We participated in holiday community events throughout Miami-Dade and Monroe counties.
2018 Transportation Safety Fair
We planned and hosted this fair during Aggressive Driver Awareness Month. The summit was designed to promote safe driving practices by helping local transportation agencies connect with the community to provide transportation mobility options, safety resources and other pertinent information. Nearly 100 residents and more than a dozen transportation and safety-related organizations participated in the event.
Our team planned and launched this campaign, which focuses on the upkeep and safety of South Florida’s state roadways. The campaign was kicked off during the City of North Miami’s Green Awareness Fair & Recycling Event. The “Litter-Free Miami-Dade Campaign” with the tagline “Keep Our Cities Pretty” centers on educating residents about ways to support anti-litter efforts on South Florida’s roadways and partnering with Miami-Dade County and local municipalities to amplify beautification efforts.
Florida Department of Transportation – District Six
WHAT WE DID
General Marketing Consultant / Brand Design / Print Design / Web Design / E-mail Marketing / Community Engagement /